Corporate (2006) Review – victory in modern battlefield
Corporate does not involve you immediately. It is alien territory, for some, and you have to pay keen attention to what its protagonists are talking about. Not only do they mean business, they talk business too. Unless you are the kind who religiously reads financial news, follows the stock markets or studies economics, it will take some time before you grasp the lingo. Thankfully, Madhur narrates CORPORATE in the most simplistic fashion so that the common man can decipher the games corporate entities play to stay at the top
Cast: Bipasha Basu, Kay Kay, Raj Babber, Minsha
CORPORATE tells the story of two leading industrialists in the food sector, led by Vinay Sehgal [Rajat Kapoor], Managing Director of Sehgal Group of Industries and Dharmesh Marwah [Raj Babbar], Managing Director of Marwah International P. Ltd. Powerful, ambitious and relentless.
While there are many diligent people working for these companies, there is also Nishigandha [Bipasha Basu], a businesswoman with high aspirations and hunger to move to the top. She is at the centre of all the action.
That both the sides are dire opportunists goes without saying. The needle clash begins when both companies in their bid to become cola giants are vying for a disinvested government bottling PSU called MBC. Apparently, all their future prospects depend on who wins the bid for MBC. As both groups try to pip each other to clinch the deal with their respective plans of action, Nishigandha excels with her astute planning and skills for the Sehgals. Aided by Ritesh Sahani (Kay Kay Menon), SehgalÃ¢â¬â¢s bro-in-law and NishiÃ¢â¬â¢s long time love interest who joins her as the project head, the two prepare file an irrefutable tender. But striking an obscene bribe deal, the state commerce minister (Vinay Apte) turns the bid in favour of the Marwahs with a last minute clincher.
Now too much is at stake for the rival faction to throw in the towel. So to turn the tide on the competitor, Nishi cracks the competitorÃ¢â¬â¢s plan with the help of an infiltrator and a full-on raunchy Brinda Parekh- playing a model-hooker. What follows hereon is depictive of the immoral leanings of corporate administration and nepotistic governance that harbours on populist tautology. The news media inspired second half is taken against the backdrop of the cola- pesticide controversy which hit the headlines recently. The picture suggests the portentous manipulation of public opinion and market sentiments by the industry-politics nexus.
As Sehgal gets into an inevitable imbroglio due to the pesticide adulteration charges, his bro-in-law Ritesh is inveigled by his family to save Sehgal by getting Nishi to take full responsibility of all the damage. She does so leading into the finale which attempts to sum up the vindictive nature of corporate affairs.
On the whole, CORPORATE works for its gripping drama and freshness. Aristotle had once said, Ã¢â¬ËThe secret of business is to know something that nobody else knows.Ã¢â¬â¢ A century later, it could be rephrased as, Ã¢â¬ËThe secret of business is to know what the other person knows, and a little more.Ã¢â¬â¢