Movie Review: I Hate LUV Storys (2010)
The first thing that attracts you to I HATE LUV STORYS is its title. Let’s face it, we adore love stories… at least I do. We idolise the characters decades after the movies have come and gone. The songs that come on our lips instantly while playing a game of antakshri are romantic songs as well. In fact, the biggest moneyspinners, let’s face it, have been love stories, right? So how can we ‘hate’ a love story?
No matter how mushy or cheesy they are, we find love stories irresistible because of the tremendous rush we experience at the end. Some of us are big suckers for love sagas, aren’t we? That’s precisely the reason why this title [I HATE LUV STORYS] nagged me no end every time I watched the promo of this film.
Helmed by first-timer Punit Malhotra, I HATE LUV STORYS is typical candyfloss romance with a story that’s not jaw-droppingly different, let me forewarn you. But if you’re young at heart or a diehard and hopeless romantic, you’d lap up I HATE LUV STORYS like a kid laps up his fav candy.
I hate luv storys’ is the maxim Jay lives by. But as an assistant director to Veer, the most famous romantic filmmaker of Indian Film Industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer on the film… Simran, with whom he shares the strangest first encounter!
Simran loves luv storys; So much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend, Raj, she lives a blissful, dreamy life; One that is rudely interrupted by Jay’s cynicism.
The turmoil’s of Jay and Simran’s life, is ironically interweaved with the Luv Story that they are working on…. But will Jay and Simran ever find their own Luv Story.