Movie Review: Ragini MMS (2011)
I strongly feel that if you do not have a colossal budget on hand, then you need to make up for that with an even better concept. Let’s not forget, big ideas work big time. In fact, hi-concept films made in skeletal budgets is the new mantra in Bollywood. The next time budgetary constraints prevent you from working with an A-list star, don’t sweat. Formulate hi-concept films instead!
Take an interesting concept. Make it within a stipulated budget, not exceeding Rs 2 cr/Rs 3 cr. Spend a good amount on its marketing. Create ample awareness. Chances are you might find the pot of gold at the end of the rainbow. Ekta Kapoor has been doing this successfully. Recall LOVE SEX AUR DHOKHA. Now RAGINI MMS, which has been made at a shoestring budget of Rs 1 cr [or slightly more] in two versions – Hindi and Telugu.
Ekta’s new offering is making noise for the right and wrong reasons… The stand-off between the real Ragini and Ekta, angry locals pulling down hoardings of this film, even blackening the faces of the lead pair on its posters, usage of a popular song from JEWEL THIEF, censors finding a few scenes very explicit, the threesome party hosted by Ekta a few days ago… RAGINI MMS is the most discussed film of recent times.
The quintessential couple, Ragini [Kainaz Motivala] and Uday [Raj Kumar Yadav], set out to have a dirty weekend at a friend’s farmhouse on the outskirts of Mumbai. The weekend getaway quickly changes gears as they find themselves in a house that has been rigged with cameras in Bigg Boss style. The cameras that were meant to capture love-making are witness to something that is beyond the realm of human understanding… something metaphysical…
Within the confines of this house, Ragini and Uday are now at the mercy of an unexplainable paranormal force. With sundown approaching, what will the new entrants of the house do?