RA.One to open in a record 5000 screens
After over six months of aggressive promotions, the film is finally set to hit the big screens on Diwali. And here’s the last leg of the run that is trying its best to make sure the film hits a jackpot.
RA.One will open in approximately 5000 screens worldwide, which makes it the biggest Bollywood release ever. In India alone, the film occupies over 3,500 screens, which is easily 30 per cent more than the last big release, Salman Khan’s Bodyguard.
Not surprisingly, this has left little room for the other two releases this week that includes Hema Malini’s Tell Me O Kkhuda and Himesh Reshammiya’s Damadamm.
Both Hema Malini and Himesh however seem least perturbed about RA.One eating up maximum screen space. The veteran actress says, “I am happy with the number of screens I have got.”
Himesh said, “No complaints. If a movie like mine released on a stand alone basis, it would have found it difficult to sustain. Now we are getting around 300-350 screens across India and we are happy with that.”
Interestingly, for most distributors, RA.One will be the film that might end the bad business of the pre-Diwali period. Distributor Ramesh Sippy says, “The film releases on Wednesday and it is expected to take in maximum money on the first weekend. With this kind of screen space, chances are that collections for RA.One will fall in the second week itself. But still distributors are at an advantage because their ownership percentage is maximum in the first week.”
Adds a Cinemax representative, “If multiplexes had a choice, they would allot all screens to RA.One.”
Apparently the second SRK starrer this year, Don 2 may surpass RA.One when it comes to screen space. Says producer Ritesh Sidhwani, “There is no other film releasing with Don 2. So I will show it in every single screen in the country if possible.
Tagged Shahrukh Khan