Don 2 Set For A Strong Start
Boxofficeindia.Com Trade Network
Don 2 is set for a strong start though it may not be record breaking. The first three day record stands at 53 crore nett set by Ra.One in October while the best Fri-Sun opening stands at 48.80 crore nett set by Dabangg in September 2010.
The 53 crore nett number looks very tough and the film can aim for the Fri-Sun record but even that will be tough. The two reasons why record breaking opening is tough is because Christmas falls on the Sunday so the holiday benefit is minimal. The second being the music has received a lukewarm response especially in the single screen circuits which has meant many single screen exhibitors not taking the film on the terms given to Bodyguard and Ra.One.
The two plusses are a superstar like Shahrukh Khan and it being an action film and these factors will ensure a big start at the box office. Christmas falling on a Friday or Saturday and hit music may have set it up for a record breaking start.