YRF vindicated in case filed by ADF
The ensuing battle between Ajay Devgn Films (ADF) and Yash Raj Films (YRF) seems to be stretching beyond belief. With both sides claiming that neither of them is wrong the end is nowhere near. For the uninitiated the reason behind this battle royal is the case filed with the Competition Commission by ADF that sates YRF have wrongfully used their clout within the industry to pre book majority screens for their upcoming diwali release Jab Tak Hai Jaan thus hampering the release of Son Of Sardaar.
While on one hand we have ADF claiming that the Competition Tribunal have since upheld the case which was earlier rejected by the Competition Commission, YRF have a different tale to tell. Revealing their side of their ongoing scenario Rafiq Gangjee, Vice President Marketing & Communications at YRF, said, “After the Competition Commission dismissed the complaint filed by Ajay Devgn Films (ADF) on the basis that they were of the opinion that there was no contravention of the Act in this case, the Competition Appellate Tribunal, in a hearing today, also refused to pass any interim order against Yash Raj Films (YRF) on the ground that the complainant had not put forward sufficient facts to establish that YRF had violated the Competition Act.
In a free competition Ajay Devgn admits that the cine goers will decide the film that they wish to see. With both the films having opened the booking on the same day, the cine goers already seem to have expressed their verdict. Even as we go press with this release, we are being approached by a large number of theatres with offers to screen our film.
Despite several media queries, YRF has maintained a strict media silence while the matter was pending before the competent judicial authorities, deeming it inappropriate to comment on the matter while it was before the judicial authorities. YRF has never desired nor manipulated such publicity.
It is unfortunate that our refusal to comment has led to aspersions being cast on YRF’s business practices, which have always been ethical and of the highest standards.
With this matter having been laid to rest for now, we would like to get back to releasing Jab Tak Hai Jaan this Diwali on November 13. This is the time to celebrate a Yash Chopra Romance, which has traditionally lit up homes worldwide, during this festive season.
And Yash Raj Films’ will continue to do so, jab tak hai jaan!”