No colour for RK Films’ classics
Recently, RK Films, the banner established by late actor-filmmaker Raj Kapoor in 1948, decided to colour the entire slate of their black-and-white films in a bid to revive interest in these classics. However, noble as their intentions were, just when things were about to fall in place, the Kapoor trio including Randhir, Rishi and Rajiv developed cold feet and ended up dropping their plan.
Apparently, Randhir had even held long meetings with studios the likes of Shemaroo and Films Three for the purpose. So what brought on this sudden U-turn? One of the reasons was the high cost of colouring the movies. “RK Films was told colouring each film would cost around Rs 80 lakh, which in turn meant a huge sum, considering the entire library of black and white films,” a source told TOI.
Reportedly, both, the colour version of Hum Dono that released in 2011 and that of Naya Daur which hit theatres in 2007, got a tepid response from the audience that mainly comprised elderly people.
A source from the trade said: “There is no sense in colouring old films and re-releasing them. How can you ignore the cost of publicity and advertising? If you add that to the colouring process, the cost is humongous. RK Films has done a wise thing. Isn’t it always better to be safe than sorry?”
When contacted, Randhir Kapoor confirmed the story. “We don’t want to colour our films. We would rather not do it. The ones that have been coloured and re-released didn’t do well. We are not idiots to still go ahead and invest in colouring our films,” he said.