Vidya, Emraan to promote Ghanchakkar in local trains
A source close to the team revealed that the Mumbai local trains play a vital role in the film, so “when promotion strategies were being discussed, promotions on train was considered an important idea”.
“Emraan and Vidya are set to promote the film on the local trains in four cities including Mumbai, Delhi, Indore and Lucknow,” added the source.
Ghanchakkar promos, released digitally, garnered positive response from the audience.
But this is not the only way Vidya is making her Ghanchakkar promotions interesting. Infact, her outfits in the movie will be auctioned after the release of her film and the proceeds will go towards spreading literacy. Yes this promotion is for a cause, that too a noble one.
The clothes worn by Vidya will be put out for exhibition prior to the auction.
The venue of the auction could be Delhi or Mumbai – or even online. Rajkumar and UTV are still to decide on the best way to go about this.
Directed by Rajkumar Gupta, the film is slated for a June 28 release.