When Item Number overshadows the movie

Since the age of ‘Piya Tu Ab To Aaja’ Item number has been playing important role in selling the movie. be it ‘Munni’, ‘Sheila’ or ‘Chikni Chameli’ each of these songs just the brand value of the movie. Specially, item numbers has become an important marketing gimmick. We have seen class numbers to crass Veena Malik, Rakhi Sawant brand item numbers in movies one after other. Interestingly the makers of Shootout At Wadala took the gimmick so seriously that they have roped in not just one item girl but apparently three girls; Priyanka Chopra (Babli Badmaash), Sunny Leone (Laila) and third one is still under cover planned to be released at right time.

It is interesting to see makers spending so much on those numbers just to grab eyeballs. After so so response of Babli Badmash, Sunny Leone’s Laila is all over the media for her bold look in the numbers where shows almost all of her assets. Here are some shots from the video which could so easily be mistaken as Sunny’s adult venture photos. Click here to watch the video – Laila.


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