I’ve been saving my brand virginity for the right one: Ranveer Singh
Ranveer Singh, who’s on a high after the much acclaimed ‘Lootera’, the hundred-crore blockbuster ‘Goliyon Ki Rasleela Ram-Leela’ and masala entertainer ‘Gunday’, starts his brand endorsement journey with Durex, a condom brand.
With this uber cool move, the hunky actor joins a very exclusive bunch of A-list mainstream celebrities worldwide like Ke$ha, Prince, U2, 50 Cent and Daft Punk to endorse condoms. Needless to say, this ‘ballsy’ activity has been worth a huge loot for the young star.
He adds that sex is still considered a taboo in our country and the idea behind his association with the condom brand is to create awareness around sexual wellbeing, promote safe sex and have fun while doing it! “After intensive brainstorming, my partners at the brand and I have jointly devised a kickass creative campaign, but it’ll be a while before it releases. It will surely hit the spot, but it won’t be coming soon!” he sums up, all puns intentional.
Tagged Ranveer Singh