Movie Review: Daawat-e-Ishq (2014)

Box Office: Flop

Daawat-e-Ishq_official_release_posterWhat’s the movie aboutLucknow loving Tariq Haidar (friends call him Taru) has no enemies because everybody loves his cooking and he loves to feed. Youngest in the long line of khandaani bawarchis, he runs Haidari Kabab, the best Lucknawi restaurant which was established in 1899. When Taru flunked his twelfth class exams, he was not one bit perturbed because he had already gotten admission in the Haidari Kitchen where he learnt century old recipes invented by his fore-fathers.

Now armed with a whole range of zayqas (flavours) from seekh kababs to shahi tukdhas, Taru can win any stomach … and inevitably the heart.

His own heart, he will let only that girl win “jo sang sang chakh le meetha meetha har sukh har dukhdha” (she who is willing to savour with him, every sweet joy and sorrow). In spite of his parents’ best efforts, he has not found any such girl yet. But he is not bitter about it, he would rather wait for the partner with whom he has the right “tuning and setting.”

Will the perpetually happy, uncomplicated and straight-talking Taru find a match in Gulrez?

The only child of her doting father Gulrez (Gullu for friends) lives in a lower-middle class Hyderabadi mohalla, but zips away every morning on her scooty to the modern hi-tech part of the city where she works at a mall as a shoe-sales girl.

She is a hybrid of old mohalla spice and hi-tech city sophistication and her dream is to get out of the mohalla… to live in America as a famous shoe designer. But she couldn’t afford a degree in designing, because her high-court clerk father has been putting away all his savings into the dowry fund for her.

Gullu loves everything American, except food. She loves eating and specially the Dakhkhani cuisine. But her love for food stops at eating, the part that comes before that i.e. cooking, she hates.

Convent educated Gullu’s dream-life-partner is sophisticated, educated and very importantly fluent in English (preferably with an American accent). The problem is the amount of dowry that her father can afford to pay will only get her some uncouth crude fellow but this doesn’t make Gullu lose her optimism and humour.

In her quest to find her Mr. Universe, she comes up against “Big Boss Hyderi Kebab” and then… Love gets Spicy, Love gets Sweet, Love gets Bitter!

Is Tariq the clever solution to the spunky Gulrez’s problems?

Will Hyderabad ki tez Gulrez and Lucknow ka aashiq Tariq have the right “tuning and setting?”


Good Reviews  |  Average Reviews  |  Bad Reviews
Positive Reviews
3.5 “Daawat-e-Ishq may not be a perfect film but it’s an adorable love story and the two young actors make it paisa vasool. Go for it because the taste is just right!”
3.0 “Parineeti-Aditya’s recipe is worth trying.”
3.0 “It might not be the grand feast that it promises to be, but some its flavours are alluring enough for the film to be a reasonably appetizing one-time watch.”
3.0 “Daawat-e-Ishq is a delicious invite you shouldn’t say no to.”
3.0 “Even the spicy and spirited performances by Parineeti and Aditya fail to satiate one’s appetite for real drama.”
3.0 Daawat-E-Ishq oozes charm, platefuls of it!”
Average Reviews
2.5 “On the whole, the plot of DAAWAT-E-ISHQ does have a good social message relevant to today’s times, however, wrong marketing and slow pace of the film leaves the audience a bit disappointed.”
Bollywood Hungama
2.5 “Daawat-e-Ishq is a disappointing recipe of love. “
2.5 “This weekend, get prepared for a delicious mix of food to startle your senses with a strong message!”
Zee News
2.5 “Didn’t hurt. Watch it once. “
Negative Reviews
2.0 “The intention of DAAWAT-E-ISHQ director Habib Faisal is noble, but the route he has taken is long and boring.”
2.0 “Not That Yummy But Worth The Try.”
1.5 “Aditya, Parineeti’s film is annoyingly bland”

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