Shah Rukh Khan to release Raees trailer on his birthday
Come November 2, Shah Rukh Khan will turn 51 and he’s got a special plan lined up for his big day. The superstar has decided to unveil the trailer of his forthcoming film ‘Raees’ on his birthday. Every year, SRK celebrates the day with the media at his bungalow in Bandra and this time, he will take the opportunity to present the trailer to them. Post this, he will launch the trailer on social media the same afternoon. So why isn’t he going the traditional route of attaching his film’s trailer with a big banner release? SRK’s sharp business acumen at work, you see. The actor is aware that Aamir Khan will release the trailer of ‘Dangal’ a few days before Diwali. On the other hand, Hrithik Roshan, whose ‘Kaabil’ is clashing with ‘Raees’ at the box-office on January 26 next year, will attach the movie’s trailer to this year’s biggies – ‘Ae Dil Hai Mushkil’ and ‘Shivaay’. SRK feels that it will be best for him if he launches his film’s trailer only after the hype around the trailers of ‘Dangal’ and ‘Kaabil’ has died out.
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