Bollywood Buzz

When several ushers donned Shah Rukh Khan’s Raees’s Look as a part of marketing strategy

SRK_raeesOne of the most eagerly awaited films Raees of 2017 has injected sharp anticipation amongst audience with the content of the film that has been released.

The teaser followed by trailer and now followed by the track ‘Laila Main Laila’ has indeed created hysteria. News is even before the film hit the screens, there are several Raees who are doing the rounds at the multiplexes!

Several ushers and members of Inox Multiplexes have dressed up exactly in the same attire as that of Shah Rukh Khan in Raees. As part of marketing strategy, all the Ushers have donned ‘Pathanis’ with the distinct looking specs as donned by SRK in the film along with ‘Mojris’, its indeed a sight to witness as one feels Raees all around!!

It strongly feels that SRK who climaxes the trailer sayin “Aa Raha Hoon Main” feels that the aura of the actor has already arrived in the theaters! Audiences who have been visiting the multiplexes have found the sight very amusing and an interesting one.

Helmed by National Award winning director Rahul Dholakia, Red Chillies Entertainment and Excel Entertainment Production, Raees is slated to release on 25th December, 2017.


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